Introduction to Business Analytics MCQs

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Which business function is mainly concerned with employee recruitment and retention?

HR Analytics

Marketing Analytics

Financial Analytics

Operations Analytics

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Which of the following is the best example of Financial Analytics?

Studying why employees resign

Measuring customer satisfaction

Predicting loan default risk

Deciding the best delivery route

Correct! Wrong!

Which of the following is NOT usually considered a business function in business analytics?

Poetry

Marketing

Human Resources

Finance

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A retailer studies past customer purchases and predicts which customers may buy again. This is?

Descriptive Analytics

Prescriptive Analytics

Predictive Analytics

Diagnostic Analytics

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Which sequence correctly matches the analytics question with the type?

What happened? → Diagnostic

What will happen? → Descriptive

What should we do? → Prescriptive

Why? → Predictive

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Which of the following is an example of data in a business?

A company slogan

manager’s opinion

Monthly sales figures

A future plan

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Which of the following best distinguishes diagnostic analytics from descriptive analytics?

Descriptive analytics focuses on future events

Descriptive analytics gives recommendations

Diagnostic analytics explains causes, while descriptive analytics summarizes results

Diagnostic analytics only uses graphs

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Which of the following examples represents the highest level of analytics maturity?

Finding the cause of low profits

Preparing a sales dashboard

Forecasting future customer demand

Automatically recommending the best action to maximize profit

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A company uses data from the last five years to estimate next year’s profit. Which statement is correct?

It is predictive because it forecasts the future

It is prescriptive because it recommends action

It is descriptive because it summarizes old data

It is diagnostic because it explains past events

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A company notices that customer complaints rise whenever delivery time exceeds 5 days. This relationship is discovered using?

Descriptive Analytics

Prescriptive Analytics

Predictive Analytics

Diagnostic Analytics

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Which of the following is the main output of analytics?

Internet connection

Insights for decisions

Computer hardware

Raw data

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Which of the following is most closely related to future forecasting?

Dashboard

Regression Model

Pie Chart

Monthly Report

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Which of the following would most likely use predictive analytics?

Predicting next month’s electricity demand

Preparing last year’s income statement

Recording daily attendance

Counting current inventory

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Which statement about business analytics is most accurate?

It is limited only to marketing decisions

It depends entirely on intuition rather than data

It can only be used by large multinational companies

It combines data, models, and technology to improve decisions

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A chart showing yearly profit trends is mainly used in?

Descriptive Analytics

Predictive Analytics

Diagnostic Analytics

Prescriptive Analytics

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If sales increased after a new advertising campaign, which analysis of the type would help determine whether the advertisement caused the increase?

Descriptive Analytics

Prescriptive Analytics

Predictive Analytics

Diagnostic Analytics

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Which type of analytics is performed first before other types?

Diagnostic Analytics

Descriptive Analytics

Prescriptive Analytics

Predictive Analytics

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A bank uses customer age, income, and past repayment history to automatically decide whether a loan should be approved. This is mainly?

Marketing Analytics

Diagnostic Analytics

Prescriptive Analytics

Descriptive Analytics

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Which of the following is most suitable for Operations Analytics?

Analyzing social media advertisements

Forecasting company profit

Measuring employee turnover

Deciding the number of products to manufacture next month

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A university finds that students who attend fewer than 60% of classes usually fail. This is an example of?

Descriptive Analytics

Diagnostic Analytics

Prescriptive Analytics

Predictive Analytics

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Which of the following best describes raw data?

A recommendation generated by software

Facts collected before analysis

Processed information ready for decisions

A final business report

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Which of the following situations is the strongest example of prescriptive analytics?

A manager identifies that sales declined because of low advertising

A model predicts sales will decline next month

A system recommends increasing advertising by 15% and reducing prices by 5%

A report shows sales declined in March

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Which of the following would most likely require both predictive and prescriptive analytics?

Creating a report of last year’s sales

Preparing a pie chart of monthly expenses

Counting the number of employees

Predicting a future shortage and deciding how much inventory to order

Correct! Wrong!

Introduction to Business Analytics MCQS

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